TIF is a image format: it stores data in the TIF format. WMV is a video format that stores video encoded with the proprietary VC-1 or WMV codec in a Microsoft ASF container, primarily a Windows ecosystem format. This conversion changes the file's encoding, compression method, and supported feature set. Metadata such as creation date and embedded colour profiles is preserved where the target format supports it. Converting between these two formats is common when the source application does not support WMV natively or when the target platform only accepts WMV. 1converter processes this conversion server-side using open-source tools. Files are transferred over HTTPS, converted on secure cloud servers, and automatically deleted after 24 hours.